HP — Event Branding & Merchandise Design

As part of the creative team working through Omnitel for HP, I led the design and production of all graphic assets for the launch event of HP MJF 1200 3D Printer Solution, HP's newest printer. The project spanned several months of confidential development, requiring strict adherence to HP's brand guidelines at every stage — from concept to final delivery. The scope covered a wide range of materials, including large-format pieces such as backdrops and roll-ups, as well as branded merchandise like notebooks, keychains, pens, and accreditations. Every asset was crafted to ensure brand compliance while bringing the printer's launch experience to life across all touchpoints.

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